Select Page

Big Dog Media offers advertisers the ability to reach captive micro-targeted audiences though two dynamic innovative applications:

Advertise exclusively to pet owners through Vet Clinic TV’s engaging pet-centric content loop in vet hospital waiting areas.
Advertise to affluent Toronto neighbourhoods through Hockey Arena TV’s mini “JumboTron” video walls at ice level in historic city arenas.

Engaging digital displays in the waiting areas of some of the largest animal hospitals in Canada.

Entertains and educates pet owners with high quality video, trivia and health tips related to pets.

Top 10 Benefits for Advertisers

1. 100% Targeted to Pet Owners

…specifically those financially responsible for their pets.

2. Point-of-Purchase Advertising

Unique opportunity to reach pet owners moments before they are meeting their vet or paying a hospital bill… What better place is there to advertise than where your product is sold?

3. Pet parent initiates conversation

…on your product or category. Most hospital staff are not comfortable selling to their patients – Many pet parents could be offended if they are subject to a sales pitch. If the pet parent initiates the conversation, the staff have permission to sell a product to a willing buyer.

4. Passionate Pet Owners

Regular visitors to pet clinics tend to have the inclination to spend far more money on their pet than the average owner does.

5. Very Large Hospitals = High Revenue $ Hospitals = Client Key Accounts

Vet Clinic TV has targeted and partnered with many of Canada’s largest animal hospitals. Presumably, many of the most important hospitals to suppliers.

6. Impactful video advertising

Far more impactful than static brochures or posters. However, viewers can be directed to brochures or posters for more information – making them more effective.

7. Customer for life

There is a skew towards owners of puppies and kittens at clinics as these young animals require multiple visits in their first year of life.  Advertisers have an opportunity to service a pet for a lifetime.

8. Clinic Appreciation

Hospitals will appreciate the marketing of a product that increases their revenue.

9. Almost 2 Million pet owner visits per year

…across our national network.

10. Editorial

Depending on the category, there may be an opportunity to educate pet owners and benefit an advertiser. For example; types of pet insurance, health risks associated with obesity or symptoms of arthritis.

A Rapidly Growing National Network

Dominant presence in many of Canada’s largest animal hospitals.

40+ prominent locations (to date) including:

4 of the largest animal hospitals in the GTA (11 hospitals overall)

‣ Toronto Veterinary Emergency Hospital (25 vets)
‣ Veterinary Emergency Clinic (14 vets)
‣ Mississauga-Oakville Veterinary Hospital (21 vets)
‣ 404 Veterinary Emergency Hospital (16 vets)

3 of the largest GP animal hospitals in Toronto

‣ Willowdale Animal Hospital (10 vets)
‣ Secord Animal Hospital (7 vets)
‣ Beaches Animal Hospital (7 vets)

2 of the largest animal hospitals in Ottawa (7 hospitals overall)

‣ Alta Vista Animal Hospital (32 vets overall between GP, Specialty & Emergency)
‣ Ottawa Veterinary Hospital (10 vets)

3 of the largest animal hospitals in Calgary (8 hospitals overall)

‣ C.A.R.E. Centre (28 vets)
‣ Western Veterinary Centre (28 vets)
‣ Calgary North Animal Hospital (10 vets)

1 of the largest animal hospitals in Edmonton

‣ Guardian Veterinary Centre (22 vets)

2 of the largest animal hospitals in B.C.

‣ Vancouver Animal Emergency Centre (14 vets)
‣ Central Victoria Veterinary Hospital (25 vets)

(Click/Tap to Enlarge)

Advertising Options

‣ Advertisers have the flexibility to target by hospital, by market or nationally
‣ Investment as low as $39 per month per hospital
‣ Significant discounts applied based on spend level
‣ Pricing options available upon request

Fresh, compelling content

\

Mini ‘Jumbotron’ Video Walls at ice level

\

Three historic local Toronto arenas

\

Reach Affluent Parents of Active Children in some of Toronto's Wealthiest Neighbourhoods

Why Hockey Arena TV?

High Impact Screens

Large HD video walls (10 feet wide) installed at ice level in three of Toronto’s marque local arenas.

Premium Positioning

Allows for maximum and sustained spectator viewing, much longer than traditional outdoor ads.

Surprising Reach

Combined yearly spectator audience of the three arenas (1 million) is 25% greater than the attendance for all Maple Leaf home games at Scotiabank Arena (820k).

Dynamic Medium

size, location and creative capabilities are very compelling.

Engaging Content Loop

Entertaining mix of hockey related trivia & quotes, news/sports/weather/pop culture updates, arena news/services and targeted local advertising.

Top 10 Benefits for Advertisers

1. REACH 1 MILLION TORONTO RESIDENTS ACROSS our 3 Arenas

Our large capacity arenas attract families from across Toronto by hosting rep hockey, skate events and hockey tournaments.

2. AFFLUENT FAMILIES

Substantial discretionary income and purchasing power. Hockey is an expensive sport and our arenas are located in wealthy neighbourhoods.

3. LARGE FAMILIES of ACTIVE CHILDREN

These families have the means and the desire to keep their children active during the summer.

4. BIG EVENTS and BIG CROWDS in the SPRING

One of Canada’s largest girls’ tournaments, playoffs/Championship weekends and a prestigious figure skating event highlight a busy spring.

5. 10ft (!) VIDEO SCREENS at ICE LEVEL

Huge, dynamic video ads are very impactful in a community arena. It also allows for long, editable messaging.

6. LONG VIEWING TIMES…60 minutes+

Before, during and after the game.

7. UNDUPLICATED, INCREMENTAL REACH

Busy hockey and skating parents don’t have time for much media and online consumption.

8. TARGET LOCALLY

These arenas each host numerous events as listed above specific to the North Toronto, Leaside, Rosedale, Mid-Town and The Beach communities.

9. SUPPORT COMMUNITY HOCKEY

…and get credit for it.

10. TURNKEY

Let our talented graphic designer produce your ad for a minimal cost. ie ($100-$200)

RATE CARD

Full year rates are the best value. Monthly options are available upon request.

Leaside Gardens

15 seconds – $3,890 /yr

30 seconds – $5,990 /yr

North Toronto

15 seconds – $2,990 /yr

30 seconds – $4,490 /yr

Ted Reeve

15 seconds – $2,990 /yr

30 seconds – $4,490 /yr

►  1 x dynamic commercial¹ running every 25 minutes (Note: packages purchased at Leaside Gardens also receive an ad on the 50″ Snack Bar Area Screen)

►  2 x 5 second arena sponsor appreciation mentions running every 25 minutes

►  Ads run during all hours arena is open – generally 18 hours per day (6am-12mid), 7 days a week for 11 months (arena hours reduced during summer ice transition period)

¹ 15 sec or 30 sec, subject to commercial production fee of $100-200 if produced by HATV

Volume Discounts

2 Arena package – 15% discount

3 Arena package – 20% discount

Fresh, Compelling Content

Upscale Advertisers

ADVERTISER INFORMATION

For more information on our advertisers, simply click on their logo below

CONTACT US

Please contact us if you have any questions.

Rod Walker
416.720.7003
rod@bigdogmedia.ca

14 + 3 =