Big Dog Media offers advertisers the ability to reach captive micro-targeted audiences though two dynamic innovative applications:
Advertise exclusively to pet owners through Vet Clinic TV’s engaging pet-centric content loop in vet hospital waiting areas.
Advertise to affluent Toronto neighbourhoods through Hockey Arena TV’s mini “JumboTron” video walls at ice level in historic city arenas.
Vet Clinic TV
Engaging digital displays in the waiting areas of some of the largest animal hospitals in Canada.
Entertains and educates pet owners with high quality video, trivia and health tips related to pets.
Why Advertise with Vet Clinic TV?
100% Targeted to Pet Owner
Your message reaches your ideal potential customers with no wastage.
Responsible Pet Owners
Regular visitors to pet clinics tend to have the means & inclination to spend far more on their pet than the average owner does.
Captive Audience
There is a reason it is called a ‘waiting room’. Our service makes the wait more enjoyable.
Dominant Presence
Our screens are strategically positioned so they can’t be missed in terms of size, clarity and location.
Compelling Content
Our custom & acquired pet-oriented entertainment content is the perfect vehicle to engage pet owners so they pay attention to your message. See examples below.
Ultimate Flexibility
Design your campaign exactly how you want it with no compromises. Choose your preferred hospitals, timing, ad length and frequency of message to meet your needs.
Advertisement Separation
Unlike other media, Vet Clinic TV never places ads back-to-back.
Customized Ad Production
Leave it to our creative team to design & produce custom ads or submit your own video advertisement.
A Rapidly Growing National Network.
Dominant presence in many of Canada’s largest animal hospitals.
27 prominent locations (to date) including:
4 largest animal hospitals in the GTA
‣ Veterinary Emergency Clinic (23 vets)
‣ Toronto Veterinary Emergency Hospital (25 vets)
‣ Mississauga-Oakville Veterinary Hospital (27 vets)
‣ 404 Veterinary Emergency Hospital (16 vets)
‣ Toronto Veterinary Emergency Hospital (25 vets)
‣ Mississauga-Oakville Veterinary Hospital (27 vets)
‣ 404 Veterinary Emergency Hospital (16 vets)
3 of the largest GP animal hospitals in Toronto
‣ Willowdale Animal Hospital (10 vets)
‣ Secord Animal Hospital (7 vets)
‣ Beaches Animal Hospital (7 vets)
2 largest animal hospitals in Ottawa
‣ Alta Vista Animal Hospital (28 vets)
‣ Ottawa Veterinary Hospital (14 vets)
‣ Ottawa Veterinary Hospital (14 vets)
3 largest animal hospitals in Calgary
‣ C.A.R.E. Centre (25 vets)
‣ Western Veterinary Centre (21 vets)
‣ Calgary North Animal Hospital (17 vets)
‣ Western Veterinary Centre (21 vets)
‣ Calgary North Animal Hospital (17 vets)
2 largest animal hospitals in Edmonton
‣ Guardian Veterinary Centre (22 vets)
‣ VetEmerg (12 vets)
‣ VetEmerg (12 vets)
3 of the largest animal hospitals in B.C.
‣ Vancouver Animal Emergency Centre (14 vets)
‣ Mountainside Animal Hospital (12 vets)
‣ Central Victoria Veterinary Hospital (12 vets)
‣ Mountainside Animal Hospital (12 vets)
‣ Central Victoria Veterinary Hospital (12 vets)
(Click to Enlarge)
Advertising Options
‣ Advertisers have the flexibility to target by hospital, by market or nationally
‣ Investment as low as $99 per month per hospital
‣ Greater discounts for regional / national / full year buys
‣ Pricing options available upon request
Fresh, compelling content
Hockey Arena TV
Mini ‘Jumbotron’ Video Walls at ice level
Four historic local Toronto arenas
Reach Affluent Parents of Active Children in some of Toronto's Wealthiest Neighbourhoods
Why Hockey Arena TV?
High Impact Screens
Large HD video walls (7-10 feet wide) installed at ice level in four of Toronto’s marque local arenas.
Premium Positioning
Allows for maximum and sustained spectator viewing, much longer than traditional outdoor ads.
Surprising Reach
Combined yearly spectator audience of the four arenas (1.3 million) is 60% greater than the attendance for all Maple Leaf home games at Scotiabank Arena (820k).
Dynamic Medium
size, location and creative capabilities are very compelling.
Engaging Content Loop
Entertaining mix of hockey related trivia & quotes, news/sports/weather updates, arena news/services and targeted local advertising.
Advertiser Benefits
Active Sports Oriented Families
Reach up to 1.3 million parents & active children in four of Toronto’s most affluent neighbourhoods
Longer Viewing Time
Large video walls are directly facing spectators so your ad can’t be missed. Much longer viewing time than outdoor ads (60 minute games).
WOW Factor
10 ft(!) screens might be expected at the Scotiabank Arena but they make a dramatic impression at the local community arena. Viewers & advertisers will find the video ads dynamic and engaging
New Snack Bar Screens
Newly added 50-inch screen has been added to the snack bar area at Leaside Gardens allowing for another option to reach spectators
Target Locally
These arenas each host numerous events as listed above specific to the North Toronto, Leaside, Rosedale, Forest Hill and The Beach communities
Community Goodwill
A portion of advertising revenues are paid to each arena for arena maintenance, upgrades and to help subsidize youth ice rental rates.
Customized ad production
Leave it to our creative team to design and produce custom ads, or submit your own video advertisement.
Sponsor Packages
North Toronto Arena
$2,990 / year
- 1 x :20 second dynamic commercial running every 20 minutes
- 1 x 7 second arena sponsor appreciation mention every 20 minutes
- Ads run during all hours arena is open – generally 18 hours per day (6am-12mid), 7 days a week for 11 months (arena hours reduced during summer ice transition period)
Leaside Gardens
$3,890 / year
- 1 x :20 second dynamic commercial on both Jumbotron & snack bar screens every 20 minutes
- 1 x 7 second arena sponsor appreciation mention on Jumbotron screen every 20 minutes
- Ads run during all hours arena is open – generally 18 hours per day (6am-12mid), 7 days a week for 10 months (arena hours reduced during summer ice transition period)
Forest Hill Arena
$1,490 / year
- 1 x :20 second dynamic commercial running every 20 minutes
- 1 x 7 second arena sponsor appreciation mention on every 20 minutes
- Ads run during all hours arena is open – generally 18 hours per day (6am-12mid), 7 days a week for 12 months (arena hours reduced during summer period)
Ted Reeve Arena
$2,990 / year
- 1 x :20 second dynamic commercial running every 20 minutes
- 1 x 7 second arena sponsor appreciation mention on every 20 minutes
- Ads run during all hours arena is open – generally 18 hours per day (6am-12mid), 7 days a week for 11 months (arena hours reduced during summer ice transition period)
Subject to production fee of $100-200 to develop creative message.
Volume Discounts
2 Arena package – 15% discount
3 Arena package – 20% discount
4 Arena package – 25% discount
Fresh, compelling content
Upscale Advertisers
CONTACT US
Please contact us if you have any questions. You can also call us at 416.720.7003 or email us at contact@bigdogmedia.ca